Amidst a Life Transition

Using the data we collected from our research, the directed storytelling in particular, we formalized our target user group as individuals who are transitioning between their education-directed lives and their work-directed lives.

We acknowledged that this transition will occur at different times for different people, largely depending on when they complete their formal education, but certain characteristics are largely true despite age; these include having more disposable income, making more investments into their home, more time to pursue their passions, etc. Since they are still in the nascent stages on their careers ,they will be heavily influenced by their aspirations, but may not be able to reach them quite yet.

Our target users will likely not have children, but may be in a relationship with another, so certain routines such as cooking are not considered an obligation. While we realize that age is not such a defining factor with our target group, we expect them to be in their 20s or early 30s.